As an SEO headhunter, one of the most common questions we receive from agency owners is: When should I hire an SEO specialist for my team?
It’s a great question, and the answer depends on several factors specific to your agency’s goals, current resources, and client needs.
In this blog, we’ll explore the key signs that indicate it’s time to hire an SEO specialist and how doing so can help accelerate your agency’s growth.
1. Your Agency’s Client Base is Growing
As your agency gains more clients, the complexity and volume of SEO work also increase.
If you’ve noticed that you’re struggling to handle all the SEO tasks for your clients on your own or your team is overwhelmed, it’s time to bring in a dedicated SEO specialist.
Signs it’s time:
- Your team is juggling SEO tasks with other marketing duties, leading to decreased focus or missed opportunities.
- Clients are starting to request more SEO services or have more complex SEO needs.
- You find it difficult to scale SEO efforts across multiple client campaigns without compromising quality.
2. SEO Performance is Stagnating or Declining
If your agency’s SEO results are not meeting expectations—whether it’s a plateau in traffic, lower rankings, or declining conversions—it’s a clear sign that you need an expert to come in and troubleshoot.
SEO requires continuous attention and expertise to adapt to ever-changing algorithms and best practices.
Signs it’s time:
- Your clients’ SEO performance is stagnating or declining despite your best efforts.
- You’re unsure of how to address technical SEO issues, content strategy, or backlinking.
- You don’t have a structured SEO strategy in place or the existing one isn’t yielding results.
3. You’re Expanding Your Service Offering
As your agency expands its service offering to include a wider range of digital marketing services, adding an SEO specialist can ensure that you have a dedicated resource for handling SEO-specific needs.
It’s easy for SEO to be overlooked when focusing on other aspects of digital marketing, but it’s essential for long-term success.
Signs it’s time:
- You’re looking to add SEO as a core service but lack the in-house expertise to deliver it effectively.
- Your current team lacks the bandwidth to implement a comprehensive SEO strategy alongside other services.
- You want to create a specialized SEO offering for your clients, whether it’s local SEO, e-commerce SEO, or technical SEO.
4. You Need to Stay Ahead of the Competition
The digital marketing landscape is highly competitive, and SEO plays a crucial role in helping your agency stand out.
If you’re looking to outperform competitors in search engine rankings and digital visibility, having a dedicated SEO expert on your team is essential.
They’ll help implement the latest strategies and ensure your agency stays ahead of industry trends.
Signs it’s time:
- Your competitors are outranking you in search results, and you’re struggling to keep up.
- You lack the in-house knowledge to keep up with Google’s algorithm updates and new SEO trends.
- You’re missing out on key opportunities, such as featured snippets, local rankings, or long-tail keywords.
5. Your Current Team Doesn’t Have Specific SEO Expertise
If your current team is lacking SEO expertise and you’re relying on generalists to handle SEO tasks, it may be time to bring in a specialist.
SEO is a technical and ever-evolving field that requires in-depth knowledge and a strategic approach.
Generalists can handle some aspects, but to truly excel, you need an expert in the field.
Signs it’s time:
- Your team is stretched thin and SEO is taking a backseat to other priorities.
- Your team lacks the necessary skills for advanced SEO tasks like site audits, technical SEO, and link building.
- You find yourself constantly outsourcing SEO work or struggling to manage SEO campaigns in-house.
6. SEO Is Essential for Client Retention
For agencies that rely heavily on long-term client relationships, SEO is often a critical component of client retention.
If your agency is struggling to demonstrate the value of SEO or clients are questioning their ROI, an SEO specialist can help deliver measurable results and strengthen those relationships.
Signs it’s time:
- Clients are not seeing the results they expect from SEO, and you’re struggling to deliver value.
- Clients are beginning to look for more results-driven SEO efforts.
- You’re having difficulty tracking and reporting SEO performance to clients in a way that demonstrates clear ROI.
7. Your Agency Is Ready to Scale
When you’re ready to scale your agency, a dedicated SEO specialist can help take your business to the next level.
They will be able to focus on SEO strategy for your growing list of clients, allowing you to expand your offerings without sacrificing quality.
Signs it’s time:
- You’re looking to expand your client base, but don’t have the capacity to handle more SEO work.
- Your current SEO efforts are starting to feel reactive instead of proactive.
- You’re ready to grow your agency and need the right expertise to take on more clients and projects.
Final Thoughts: Timing Is Key
Knowing when to hire an SEO specialist is about recognizing when your agency has outgrown its current resources or expertise in SEO.
Whether you’re struggling with growth, SEO performance, or simply need to stay ahead of the competition, a dedicated SEO specialist can bring the expertise and focus your agency needs.
By hiring at the right time, you can position your agency for continued growth, client success, and a competitive edge in the ever-evolving digital landscape.
If you’re ready to find the perfect SEO specialist for your agency, book in a call with our team.
