Tech SEOs focus on the structural aspects of a site—ensuring it’s optimised for:
- Crawling
- Indexing
- User experience
Their role is critical in building a solid SEO foundation and addressing complex technical challenges that can make or break a site’s search engine performance.
If you’re an SEO agency owner wondering if it’s time to bring on a dedicated Tech SEO (or even additional Tech SEOs to join the team), this guide will help identify key indicators signalling when is the right time to hire.
Signs It’s Time to Hire a Tech SEO
- Declining Organic Traffic or Rankings
When a website’s organic traffic or rankings start dropping, it’s often due to underlying technical issues that go unnoticed by general SEOs.A consistent decline in these metrics can indicate problems such as:
- Indexing errors
- Slow load times
- Crawl inefficiencies
A Tech SEO can diagnose the root causes, pinpoint technical bottlenecks, and implement fixes to restore and improve site performance.
- Increasing Website Complexity
A Tech SEO can effectively manage the complexities from various clients’ site changes and updates by creating an optimised site structure, handling robots.txt and XML sitemaps, and ensuring all pages are accessible to both users and search engines.
- Planning a Major Site Redesign or Migration
Any major redesign, rebranding, or migration (domain, protocol, or platform) can disrupt your clients’ site’s SEO.Without careful planning and execution, your clients could risk traffic loss and ranking drops.
A Tech SEO plays a vital role in this area in order to:
- Oversee the transition
- Manage redirects
- Handle URL structures
- Implement the best practices to ensure a smooth change without sacrificing performance
- Slow Page Load Times
Slow load times can lead to high bounce rates, reduced engagement, and lower conversions.
A Tech SEO can optimise site speed through strategies like:- Image compression
- Browser caching
- Code minification
With expertise in Google’s Core Web Vitals, they can improve these metrics to enhance both user experience and visibility in search results.
- Preparing for International or Mobile Expansion
If your clients want to reach international audiences or optimise for mobile users, technical SEO expertise is critical.
Expanding internationally requires managing:- Hreflang tags
- Language-specific URLs
- Country-targeted settings
Likewise, a mobile-first strategy means optimising for:
- Mobile indexing
- Responsive design
- Load speed on mobile devices
A Tech SEO ensures these elements are set up correctly to capture new markets and maintain SEO health.
- Facing Frequent Crawl Errors or Indexing Issues
Crawl errors and indexing problems hinder a site’s visibility and performance.Technical SEOs regularly monitor these metrics, ensuring that search engines can access and index all valuable content.
They also address issues such as:
- 404 errors
- Duplicate content
- Incorrect canonicalization
- Lack of Technical Expertise
Many companies overlook the importance of technical SEO until issues arise.For agencies working with larger or more complex sites, having an expert in place can save time, reduce risks, and prevent costly mistakes, especially when it comes to the services provided to clients.
Having a Tech SEO or Tech SEO team in your agency allows you to be more authoritative and have an edge in your company’s competitiveness.
Benefits of Hiring a Tech SEO Early
1. Avoiding Costly Mistakes
Hiring a Tech SEO early on can prevent technical issues that might otherwise lead to revenue loss and expensive fixes down the road.
They help ensure a site’s structure is robust, efficient, and primed for organic growth.
2. Staying Ahead of Algorithm Updates
Tech SEOs stay on top of algorithm changes and adjust their approach proactively, safeguarding your site’s rankings and traffic.
This adaptability ensures that your site remains compliant with the latest SEO standards and best practices, keeping it competitive in search rankings.
3. Long-Term Stability for SEO Strategy
A solid technical foundation is the backbone of a successful long-term SEO strategy.
By addressing technical needs from the outset, Tech SEOs support sustainable growth in organic traffic and revenue, providing a significant return on investment.
Conclusion
Hiring a Tech SEO can be transformative for any business aiming to establish or maintain a high-performing site.
From:
- Diagnosing traffic drops
- Managing complex site structures
- Addressing page speed issues
Tech SEO brings both preventative and growth-oriented solutions that support long-term SEO goals.
If your agency works with clients who have large, complex sites, or if you’re experiencing any of the issues discussed above, it might be time to consider adding a Tech SEO to your team.
Additionally, we have a resource covering the right (and safest) time to hire, to ensure sustainability, growth and prosperity: The Internal Utilisation Ratio.
If you’re looking for assistance in hiring the best, all-rounded Tech SEO to join your team, save your agency the hassles and resource exhaustion that comes with hiring.
SEO for Hire has a network of +44k talented SEO professionals, and growing. We are constantly keeping fresh, vetted talent ready for their next role.
That perfect alignment could be towards your team.
Speak to one of our expert team members today to assist you in your next hire.
